Article from NYTimes.com on Vermont's attempt to revitalize its hospitality industry by offering mud-themed (that's right mud a.k.a. wet dirt) traveling.
Thoughts: Interesting attempt by Vermont to promote rather than apologize for its muddy season by offering mud-baths and mudslide beverages. Unfortunately, there haven't been many takers.
Questions:
What can the travel industry do to promote off-season traveling to certain areas?
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